RESEARCH SERVICES
USING THE POWER OF DIY TOOLS
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Research Roadmap
It all begins with an evaluation of where insight is most needed to support growth in your business. We conduct a group discussion or series of 1:1s to produce a plan
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DIY Tool Selection
You may be looking to invest in DIY tools to support you researching internally. We can advise which are the best options for you and get you set up.
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Customer Happiness
Do you really know what your current customers feel about your products and service? Establish how happy they are and with what elements of your product / service. This usually offers some low hanging fruit to improve upon
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Innovation
Which product / service ideas will be most attractive to potential new customers? Supporting the innovation pipeline through uncovering unmet customer needs
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Growing your brand
Do you know how potential customers see your brand today? Establish a baseline awareness, understand perceptions and Identify potential new audiences and how to engage them
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User Experience
How are your customers using your products and services, app, website? This can uncover new use cases, as well as product, service, journey and usability improvements.
“Lara is an expert in her field, collaborative, experienced, articulate and confident. Her work has been invaluable to the business and critically has helped us connect with, and understand our customers on a new level.
Lara is a solid team member, peer and great at what she does!”
— Ashton Snook, Head of Product Design and Research, Vodafone
