Hi, I’m LARA MEYER
From a young age I have been curious about why people behave the way they do and built my 18 year career as a research and insights professional helping global technology brands connect with their customers and find new opportunities for growth.
Working for TNS at the start of my career instilled in me hands on, best practice research skills and how to generate actionable insight.
Later, working in house at Microsoft and Hive (a UK based smart home start-up) I learnt the importance of not just making sense of the data to see the insights, but making the most of it by engaging and empowering others across the business to take action
At Scale Up Insight I now utilise this blend of experience to support start-ups and scale-ups who need grounded consumer insight to grow their business, but are not yet ready to hire an insights manager.
I’ll partner with you and your team to support the growth of your business.
My Approach
Using DIY tools is core to my approach, to deliver value for money and flexibility on your projects. The service you receive is bespoke, but no frills.
We can work together on a one-off project, a series or in an ongoing partnership. While I am working on your project, I am part of your team.
Additionally, I’ll support you to embed a research mindset with others in the organisation who may have a more limited experience of what great insight looks like