INTEGRATED APPROACH

Rapid project and insight completion

 
 

Research projects, even small ones, have a tendency to eat up more time than you imagine. This is especially true if you are trying to utilise DIY tools as a cost-effective solution. I’ll join your team as part time insights manager, responsible for

  • Defining the problem with your stakeholders and designing the approach

  • Identifying the best DIY tools for the job and running the project(s) from start to finish

  • Analysing the data and developing an impactful summary / presentation

  • Socialising the insights with relevant teams to embed learnings

  • Co-creating action plans so you rapidly make progress

You benefit from years of industry expertise, 100% focussed on your project. Your teams will be involved and contribute, but they are not responsible for the nitty gritty and can still focus on their day jobs.

WITH EITHER APPROACH YOU’LL FEEL

confident THAT YOUR RESEARCH INVESTMENT WILL YEILD ACTIONABLE RESULTS, TAKING YOUR BUSINESS FORWARD, FASTER

SUPPORTIVE

Collaborate for success

 
 

This approach places your team front and centre to run their research projects themselves. Ideal if you want to build culture of insight but need expertise to guide you through the process. We instill confidence by

  • Supporting the team to define the problem and design the approach

  • Providing training and templates so your team can rapidly execute using DIY tools

  • Overseeing analysis and help craft information into meaningful insight

  • Offering unlimited guidance and support via email / slack etc

  • Sharing helpful tools, tips, and tricks for navigating unforeseen research challenges

In the supportive approach, expertise is concentrated at the start and end of each project. This ensures your teams are answering the right questions, using methods that make sense and extracting value from what they learned - so they can share it with the business.

RESOURCES

 

RESEARCH ROADMAP

Want to create your own research roadmap? Try these tools to get you started when gathering requirements across teams and prioritising what needs should come first

BRAND SURVEY TEMPLATE

DIY tools are great for offering a wide selection of questions to choose from, but that can sometimes feel overwhelming. Try this survey template to help guide you through setting up a brand awareness study

CUSTOMER EXPERIENCE TEMPLATE

Satisfaction? NPS? Happiness? How should you measure customer experience? All of the above are useful and valid, the main thing is to be consistent in your measures for comparison purposes. This template can guide you to start!

SCREENING PARTICIPANTS

If you are running a survey, screening for the right participants can make or break your results. Use this handy tool to check whether you are asking the right people to participate

INTERVIEWING GUIDE

One of the first, easiest and most cost effective ways to learn what your customers think is to ask them! Use this simple interview guide to help you draft out key questions and give your interview structure

SOURCING PARTICIPANTS

It’s easy to find people to participate in your research in the office , shared workspace, or even down the pub - but are they the best people to talk to for your product? We share several platforms that help DIY researchers to find quality participants easily!