CONSTANTLY INNOVATING IS THE START UP WAY
WORKING WITH VOI, A MICRO-MOBILITY SCALE UP to support their innovation pipeline planning and product roadmap development.
this case study highlights what is possible when existing teams to do their own research, supported by expert guidance
THE INDIVIDUALS INVOLVED FELT CONFIDENT TO GET INVOLVED & SUPPORTED TO DELIVER.
MAKNG SENSE OF THE INSIGHTS ACROSS MANY DATA SOURCES RAPIDLY ENABLED THE NEXT PHASE OF IDEATION TO TAKE PLACE
WHAT’s THE PLAN
STREAMLINING
When we got involved, the project had already been kicked off. Requirements were escalating as different stakeholders threw in their questions…
So, to begin with, we re-assessed what the business REALLY needed, and streamlined the research plan that the product managers were going to execute.
Swapping out some of the in person interviews for online focus groups made the project not only more cost effective, but achievable in the time available.
For the product managers, it went from stressful and overwhelming to manageable and enjoyable.
MEETING YOU WHERE YOU ARE
TRAINING
Some of the product mangers on the project were experienced in user research. Others had never spoken to a customer.
Everyone got the support they needed, and could be hands on quickly and confidently, thanks to
1-1 advice on how to solve specific recruitment challenges and escalating costs
In field guidance for dealing with challenging participants
Team training on how to prepare for customer interviews
Sharing best practice data capture sheets that made it easy to compare across different interviewers
Getting involved to run elements of the project (ie online focus groups) when needed
MAKING AN IMPACT
TELL A CLEAR STORY
We introduced the team to our favourite PRO approach for telling stories that land despite the vast quantities of data you start with.
Outlining the problem, promise, proof and proposal bought structure to what needed to be said. It helped the product managers deliver the insights to get to the point, without being lost in the detail.
The audience of over 30 colleagues from across the business were clear on the insights. They understood the key challenges and opportunities to take into the next phase of planning.
With the amount of information gathered, across numerous work-streams and to challenging deadlines, this really was something for the team to be proud of achieving!